Testimonials: An Ageless Marketing Strategy

Testimonials: An Ageless Marketing Strategy provides examples from 1869 to stress the importance of this book marketing tool.

During the course of my research into Victorian houses, I found another old book today on Archive.org.

Hints on Household Taste title page

The book itself, Hints on Household Taste by Charles Eastlake, looks like an interesting read and may be very helpful, but as I scrolled through the PDF file, what first caught my attention, were the “Opinions of the Press” listed before the Table of Contents.

Hints on Household Taste reviews1

Hints on Household Taste reviews2
In case you missed it in the first image, this book was published in 1869!

So, there you have it! Publishers have been using this tactic to sell books for a very long time which, to me at least, indicates that it must work?

What are your thoughts on the subject? Have you used testimonials and book reviews to market your books?

Photo credit: Pixabay

6 thoughts on “Testimonials: An Ageless Marketing Strategy”

  1. Great find, Shelley!

    I’m going to guess that in the years past, it was more about who gave the testimonial. If it was someone known and respected, that’s what carried weight.

    These days, with technology able to aggregate many reviews to summarize the data, our perceptions are shaped by other elements, such as the total # or average rating.

    Now we seem to be headed in a direction where technology can make suggestions based on the preferences of people in our network, how our interests intersect, etc.

    Still, I’m pretty sure nothing will change about the power of someone I trust and respect recommending a book. Whenever that happens, I almost always check it out, at least.

    1. Hi, Jason! Thanks for stopping by.

      And, yes, I agree. If I trust someone’s opinion on a book and they’re giving it thumbs up, that’s going to influence my decision to check it out.

      Do you think that a strong cyber presence for the author and/or the book, i.e. an author platform, influences the technology to make suggestions, too?

      1. Hard to say. I suppose it depends on who’s building the algorithm. 🙂

        I may get a suggestion to read a book you like because you and I have similar interests in what we read. Is the suggestion a stronger one because the book’s author has a strong online presence? Or maybe it ends up being a stronger one because you linked to/are part of that platform?

        You can bet there are people already out there trying to answer these questions…

  2. Hi Shelley,

    Thanks.

    Am in the process of collecting testimonials – and your article gave me the necessary push. Thanks for sharing such an old book. It was a pleasure to read.

    Regards..
    Anil

    1. Hi Anil,

      Thanks for your comment.

      I just thought it was amazing to see what we talk about doing now to market our books in something so old and couldn’t resist sharing it.

      Best of luck gathering your testimonials.

      Shelley

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