As part of your author platform it’s recommended that you create and maintain a blog and publish posts on a regular schedule. Many experts believe you need to publish posts at least twice a week.
But life is busy, isn’t it? And, there’re other aspects of your author platform to maintain as well like your social media, and if you’re working, have a family or other responsibilities that take your time, that doesn’t always leave you a lot of time to blog, not to mention actually write the books you’re trying to promote with your blog and social media, does it?
I get it. I really do. For months now I’ve been blogging three times a week on Mondays, Wednesdays and Fridays. I was really proud of my efforts and that I’d been able to maintain this schedule. But these past few weeks for a variety of reasons, I’ve struggled to maintain this schedule.
So, what do you do if you can’t maintain your blogging schedule?
- Reduce the number of posts you publish every week. If, for example, you normally publish three times a week, maybe publish posts only once or twice a week.
- Use guest posts. Other bloggers in your social network might be willing to write for you when you’re too busy to do so in exchange for you writing guest posts for them another time when they’re too busy. There are also many freelance writers looking for opportunities to write for established blogs.
This solution may not be ideal because it involves you having to write articles in exchange, or create guest author guidelines, and you will still have to find time to format the blog post and schedule it to run on your blog. And, depending on the guest post author, it can sometimes take longer to edit and format a post written by someone else than it does to write your own post in the first place.
- Write extra posts when you have time to do so and save them for when you don’t have the time to write other posts. Unless you’ve had the time to write a lot of blog posts this is most likely a short term solution but depending on your circumstances that might be all that you need.
- Try to recruit regular contributors to routinely write for your blog. You can maintain the control over your blog but create a schedule for when each regular writer contributes a post and decide what subject areas each regular writer will cover. You will have more success with enticing other writers to invest in your blog if you already have a large following, but as with guest posts, this option still involves a fair bit of work on your behalf if you have to edit and format their blog posts for publication.
- Collaborate with other authors to form a new blog and share the responsibilities for writing the posts instead of each writer struggling to maintain their own blogs.
- Hire help. Virtual assistants can take on a lot of the work associated with maintaining a blog. If writing the posts isn’t the part that takes the majority of your time, but researching the topic and editing and formatting the post is, a virtual assistant can help with that and free up a lot of your time. A virtual assistant can also take on the responsibility of editing and formatting your guest authors’ or contributing writers’ articles.
- Take a blogcation. I’d suggest that this option be a last resort. The internet is full of many blogs that have gone on hiatus, have never been revived, and if you go this route you run the risk that you will lose the audience that you have worked so hard to attract. But, if you feel that you have no other option, explain to your readers what you are doing and define a time line for your return and stick to that if at all possible.
As you may have guessed there is a reason I decided to blog on this topic tonight. I need to take a bit of a break from my three times a week blogging schedule, at least through the summer. I’ve got a lot on my plate right now with personal and professional responsibilities and I also want to open an Etsy shop for vintage children’s storybooks and pattern books for knitting, crocheting and numerous other crafts. It’s also been many years since I’ve had a proper holiday and while that’s not on the horizon for me just yet (it’s very difficult to get away for an offline holiday when you’re self-employed and have a zoo full of cats and dogs like I do), I would like to lighten my load where possible, just a bit this summer in lieu of a vacation so that I can sit on my patio and read a book or something frivolous like that periodically. Life is short and it’s important to take some time out to smell those roses.
So, starting today, I plan to blog only once a week on Fridays. I hope you’ll bear with me and that I’ve give you some ideas for how to manage your own blog should you ever need a bit of a break, too, for whatever reason.
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