Death. An inevitable fact of life, but one that is usually spoken about in hushed tones and with sadness and awkwardness, right? Well, that is until now.
Caitlin Doughty, a licensed mortician with a degree in medieval history, kind of blows that theory out of the water. Caitlin deals with the topic of death boldly, factually and with humour.
Her book Smoke Gets in Your Eyes: And Other Lessons from the Crematory was published in 2014, but she started her YouTube channel Ask a Mortician in 2011, long before the release of the book, and she hasn’t done just a video or two. Caitlin has produced more than 50 videos, some receiving in excess of 250,000 views! In her eccentric, entertaining manner, Caitlin addresses questions that many of us have wondered about but never felt comfortable enough to ask, even if we knew someone who could answer them. No topic related to death seems to be too weird or too uncomfortable for Caitlin to discuss.
Perhaps it is because of this that she has more than 650 reviews of her book posted on Amazon (a 4-1/2 star overall rating) or perhaps this success is due to our curiosity about the niche topic she so readily and easily explains with her insider knowledge, but I’d like to think that Caitlin is a perfect example of an author with an extensive author platform, established long before the launch of her book. She’s ticked all the boxes for building an author platform by using an extensive number of social media networks, YouTube and a website to attract readers for her book.
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