This morning I reviewed blog posts for a client’s roundup blog post. I do this fairly regularly and every so often I stumble across a post that has attracted a huge number of comments. While we all strive for this level of engagement with our readers, very few of us actually achieve it.
So how do some bloggers manage to reel in so many comments?
SEO and social media savviness
In a recent blog post Kristen Lamb amassed 170+ comments. Kristen refers to herself as a “Social Media Jedi” and has written a book on how writers can use social media. If the number of comments on this blog post are any indication, it would seem she knows what she is talking about.
Writing our posts is one thing, and our regular readers will find them, but getting the word out that the posts exist and attracting new readers is where search engine optimization know how and social media skills kick in.
We’ve all seen them, and some of us may have even written them without realizing it, but some blog post topics are done to death. But, when we write about something fresh, or something that people really want to know about, we’ll attract readers—and comments.
As an example, check out this post by self-publishing advocate Joel Friedlander on The Book Designer. ISBNs are a subject that a lot of people struggle to get their heads around and there’s not a lot out there about them written in layman’s terms so it’s easy to see why this particular post got so much attention.
If you offer something of value and blog consistently, over time your audience will grow. They’ll hang around and feel comfortable with you, comfortable enough to voice their thoughts and leave comments.
Author and blogger JA Konrath has been in the business a long time. He’s written 24 novels and 100+ short stories and he’s been blogging for over 10 years. This post drew over 230 comments.
Topic that rile people up often draw a lot of comments. Take a look at this post by David Gaughran. The trick to this type of post is to try not to offend anyone because the internet never forgets and even if you delete your post later, online cache files could haunt you forever.
In addition to all of the above points, blogging takes dedication and each of the bloggers I’ve mentioned in this article have proven their dedication to the task time and time again. They’re not alone. I could add a very long list of other dedicated bloggers.
A dedicated blogger knows:
- or learns about SEO and social media
- that developing an audience won’t happen overnight and is prepared to be in it for the long haul
- understands his or her audience and picks topics that will appeal to them
- if or when, and how to use controversial topics
Do you have other ideas for ways to get people to leave comments on your blog? If so, tell me in the comments.
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