Authors are advised to create an author platform, an online presence which includes blogging and using social media, to help them to network with others and build an audience for their books. But, many find themselves suffering from paralysis by analysis when they think about starting out online. So, I’ve attempted to list a few of the worries and concerns I’ve heard and attempted to put things in perspective.
You’ll make a mistake and EVERYONE will see it!
Newsflash! EVERYONE makes mistakes so of course you’re going to make mistakes! Even seasoned bloggers and social media experts screw up from time to time. I’ve received numerous emails that were missing attachments or links. I’ve clicked on links that go nowhere or go to the wrong place. I even once accidentally clicked on the Publish button on a blog post instead of the Save Draft button. This of course meant that a half finished post was suddenly out there for the world to see! That was a big oopsie that required some pretty quick back peddling to fix it. But nothing ventured, nothing gained!
You don’t know what you’re doing.
We’ve all had to learn the ropes and at first we don’t know what we’re doing. Research and read. Create an account and observe what others are doing. Take baby steps but do take them. Before too long you’ll be confident and will have it mastered.
No one will see your efforts and you’ll be wasting your time.
It takes time to build an audience or following with any social media platform. Be patient. Offer quality information. Share your sparkling personality with the world. Learn how to attract people to your blog, find followers on Twitter, etc. It will happen if you work for it and research how to find your audience. Don’t just shrug your shoulders after a week and walk away because no one is acknowledging that you’re there.
You won’t know what to blog about, tweet about, comment on, etc.
Do research on the social media platform for ideas, observe what others with big followings are doing, promote others and share their information, don’t try to sell your product or service, at least not until you have a significant following and have built trust with those followers. Sign up for my newsletter for more ideas.
Your work won’t look polished enough.
Sometimes we are too critical of our own work because we want it to be perfect. Relax. Do your best. Your blogging and social media efforts don’t have to be as polished as published books. Books need to be professionally edited. Blogs are more like newspapers, often with a very short time between idea to publication. In time, you will be more at ease, more confident and your efforts will reflect that.
It’ll take too much time to maintain.
Yep, blogging and social media can take a bit of time. Won’t sugar coat that. But, if you’re marketing a book or business you most likely need the exposure that they provide, and for the most part these platforms are free. It’s always an option to hire some help. Virtual assistants can build you a mean WordPress site, format and schedule your blog posts, schedule your tweets, etc.
It keeps changing and you can’t keep up with it.
Yeah, this scares me about blogging and social media, too! LOL We don’t like change, do we? And, yes, there seems to be continual change in functionality within social media sites sometimes it seems just for the sake of change without apparent benefit, new social media sites, old ones falling out of favour, and so on. The more you learn, the more fluent and comfortable you are with blogging and using social media, the less this will bother you. Sure, you might still grumble about it (I do!) but you won’t be shaking in your shoes. It’ll be more of an annoyance than something that will keep you up at night – promise!
Agree or disagree with me? Did I leave any of your worries off the list? Let me know in the comments.
Photo courtesy of David Castillo Dominici | Freedigitalphotos.net